PointsBet have today announced the addition of Paige Spiranac, golfing social media personality and influencer, to Team PointsBet, along with a promotion giving away $3 Million in Free Bets!
Premier global sportsbook operator, Pointsbet have today announced that Paige Spiranac has officially joined the PointsBet team. Paige has successfully grown a large sports following online with her golfing talents attracting fans from all around the world, with nearly three million Instagram followers and eight million followers across all social media platforms. Her foray into the sports betting landscape will see her contribute as the new global lead on-air talent and a brand ambassador for PointsBet as the company continues to expand and realize the U.S. sports betting opportunity in 2021 and beyond.
“Today is a very exciting day for the company as we welcome Paige, the No. 1 most followed and interacted with golf personality on social media in the world, into the PointsBet family,” said Johnny Aitken, US CEO of PointsBet.
“Paige is known for her work ethic and ability to stand out in a sea of sameness, which very much embodies the DNA of PointsBet and our mandate to deliver the fastest and most differentiated way to wager in the legal sports betting market. We will look to deeply integrate Paige across our portfolio of brand channels, including linear and digital content, whilst unlocking unique ways to weave PointsBet into her social media universe as she strives to conquer sports betting and introduce it to her audience.”
As part of the partnership, Paige becomes a significant PointsBet shareholder, taking an equity stake in the company to further illustrate the shared vision. Paige will both star in and help develop original content for PointsBet, provide weekly sports betting education and commentary, host events, lead watch parties, and steer marketing and promotional concepts, among other areas.
“I believe that sports betting is central to how fans will engage and consume live sports moving forward,” said Paige.
“I love connecting with my community on social media and I know this category will be a fun, new way to get my audience more involved with not only golf, but all sports. I truly believe in what we’re building at PointsBet and I’m thrilled to be a part of this team.”
To help celebrate Paige’s arrival, and in conjunction with her nearing three million followers on Instagram, PointsBet will distribute $3 million in Free Bets beginning February 13, 2021 through Selection Sunday for the NCAA Division I Men’s Basketball Tournament. Paige will orchestrate PointsBet’s unique “Make It Rain” promotion, which will feature one college basketball game of her choice per night, and participating bettors will receive $3 in Free Bets for every three pointer their selected team makes.
30 days, 30 games of college basketball, and $3 million in Free Bets!
Paige will also open a contest for three lucky PointsBet followers to win a round of golf with her later this year. To enter, fans will simply need to follow both her, @_paige.renee, and @PointsBetUSA on Instagram before the end of the Waste Management Open on February 7, 2021.
