Pointsbet today announced an agreement to acquire Premier Turf Club, LLC, an Advance Deposit Wagering (ADW) company licensed by the Oregon Racing Commission. The agreement is set to initially position PointsBet within the US online horse racing market as the company continues its rapid expansion across the country.
“PointsBet is very pleased to join forces with Premier Turf Club,” said PointsBet USA CEO Johnny Aitken.
“The combination of Premier Turf Club’s excellence in the space with PointsBet’s mature market Australian racing expertise favorably positions us as we prepare to enter the US horse racing market.”
Premier Turf Club has been in business for over 13 years and operates the website BetPTC.com. The company is overseen by General Manager Todd Bowker, a long-time industry executive, who will become Vice President of Racing for PointsBet USA with the experienced staff of Premier Turf Club also joining the PointsBet team.
“As Premier Turf Club was exploring options for how we might enter the sports betting market, we realized early on that we wanted to partner with a highly regarded and experienced operator,” said Todd Bowker.
“PointsBet’s history in racing in Australia made them an ideal choice, and we are excited to join their team. We look forward to offering sports wagering to our customers in jurisdictions where legal, and to expose PointsBet’s customers to the excitement of betting on racing.”
Premier Turf Club’s extensive industry expertise and relationships, customer-focused operations, and excellent reputation will be of immediate value to PointsBet as the company looks to continue its proven track record of entering new markets with premium products while accelerating client value and growth in the United States.
Horse racing has a unique role to play alongside sports betting entertainment in the United States. The horse racing industry in the US generates over $12 billion in handle annually, with only half wagered through ADW products legally available in 38 states. PointsBet aims to be at the center of innovation and growth in US horse racing, and the addition of ADW adds to PointsBet’s growing proprietary wagering product set which already includes a fixed odds sportsbook, PointsBetting, and online casino.